Below is an introduction to some current trends and habits in tv and content viewing.
In the current digital age, smart phones have come to be one of the most commonplace instruments that people are using to view videos and website gain access to media. These days, many social media networks are providing unlimited feeds of brief, fast-paced videos, that are growing in popularity among smart device users. In fact, statistics reveal that that internationally, mobile content consumption is on the rise, showing that short form media is one of the fastest growing media trends right now. These platforms enable users to see a variety of customised content and react immediately, making these videos far more appealing and addicting than traditional television. Short form videos are also being used more frequently for news and academic functions, not just for entertainment. Subsequently, this trend is evolving the way individuals are actively seeking for and expecting to get information, in a much faster, much shorter and more visual format.
Over the last few years, with the rise of digital content, the way in which people consume content has shifted considerably. For many years, conventional television was the main source of household entertainment for the majority of people. Nevertheless, from the development of internet streaming services, many viewers are averting from set up television, specifically among younger individuals. Instead, global media content analysis shows that more people are buying memberships to streaming services, which strongly evidences the transformation in audience consumption practices. These options are popular for enabling people to view the shows and movies they want, whenever they feel like it. Those involved in the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the popularity of streaming services as a popular media consumption habit among audiences today. These changes show the move towards user-controlled viewing interests in the market.
With consistent shifts and developments in the digital landscape, what are the current trends in media? Well, in addition to the rise of internet streaming platforms and short form video content, the way in which individuals are getting their information is also changing. People are significantly turning towards internet news sources, rather than viewing television, to find out about current worldly affairs. Nevertheless, at the same time, due to a consistent circulation of information, people are becoming overwhelmed by huge volumes of content. In reaction to this, news companies are re-engaging viewers by making short form content that is clearer and easier to navigate. Nowadays it is common to find news channels that have sizeable followings on social media websites. This pattern can be confirmed by the CEO of the fund that owns Euronews, for example. Using this technique has been very important for providing individuals with dependable and verified news sources, in a form they can easily identify with.